Still actively involved in the current AppBuilder program in the UK with each iteration / new app I try and ensure that I learn something new and, if possible, provide a better experience for users along the way.
Among some of my most popular Apps are those that play videos, I consistently get good feedback from users and the general satisfaction rating is quite high (as far as I can determine). That said, the conversion rate has not been as high as I would have hoped.
When I came to look at this issue in earnest one thing that worried me was that I might be giving away too much for free (?) All the apps functionality is there with the free version of the apps and I had to conclude that the free App is almost too satisfactory and it was maybe just not worth the effort to upgrade! I decided I wanted to introduce something that might increase my conversion rates:
So the above video represents the concept and I began to look at the options. My thinking is that anyone who doesn’t want to pay anything for the app doesn’t have to, but if they use it a lot, it might be worth their while! Initially I had a go at coding something similar to the above, then I came across the solution that I have used:
Here is the code I had to implement the effect that you can see in the App:
Pretty easy eh? So I guess this post is really just an advertisement for a great free library on codeplex :
Download the source code, run the sample app and get a flavour of what you can do:
(Click on the image to zoom)
If you want to see the effect download the following free App (you don’t have to be a fisherman)