Target your own “target market”

There are some great Ad controls around (AdDuplex springs to mind) that can maximise your coverage across all App types across the store.  But what if you have targeted a specific target market with a whole suite of your own Apps?  How can you maximise Ad coverage of these Apps to your target market?  One way is to create a simple Ad control like the one shown here.  NB I place mine immediately below the standard Ad Control so that it only appears when a Microsoft – sourced Ad is unavailable (note that there are more sophisticated ways of doing this but I have found that this simple method serves my purpose)

I created a simple user control with the following XAML layout:


Then I created some 600×300 images that represent the Ads I want to serve and added them to the images folder of my project:



(expect the above designs to change as I play!)


The Code Behind of the UserControl uses the Random function to select a different image every time it is loaded:


My thinking here was to create a quick (and some would say dirty) user control in order to test out the basic concept. 

(Should it prove to show promise I may well spend more time on the control, – perhaps making it cloud based and ad admin configurable.)


NB You can see the above control in action in “Vantage Point” downloadable here:

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