Windows 8 Apps and Personalised Advertising

 

Any developer deciding to Add the Microsoft Advertising SDK as a part of their App stack will now automatically offer users the option to personalise their adds (the setting is off by default.)

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An interesting addition to 8.1 and another sign that the onward march of ‘targeted advertising’ continues.

 

NB Image Still from ‘Vantage Point’, which will be available soon in the App store.

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