Any colour as long as it is black
Henry Fords famous statement when asked about the colour of his new motor vehicle.
Of course, that was just fine, it was the only game in town, and it was a fantastic machine! However, It wasn’t long before the market demanded something more, and it was a competitor that first offered multiple colours of automobile, Ford or course, had to respond quickly or risk future sales.
I am wondering if that is where we are with WP7 and the iPhone? Will Apple now be forced to offer some additional options for the iPhone? A slide out keyboard? A better camera? A larger screen? I suspect that if Windows phone is the success that it looks like it is going to be then history tells us that Apple will have no choice but to follow Microsoft. A bitter pill? Not really, probably just history talking.
There is a nice article on MS’ approach to their ‘hardware partners’ here: